Week 13 - Social Media Marketing Plan

 Social Media Marketing Plan for Wolfe Arch & Backdrops

For my short-term social media marketing plan, I decided to focus on Wolfe Arch & Backdrops, my event rental business that provides high-end arches and backdrops for weddings and special events. This campaign will run for six weeks (March 3 – April 14) and will focus on increasing brand awareness and generating bookings for the upcoming wedding season. Following the steps outlined in the slideshow, I developed a detailed plan that includes clear goals, a target audience, campaign ideas, and a structured timeline.

1. Establish Goals

The main goals for this campaign are:

• Increase Instagram followers by 20% (from 500 to 600)
• Gain 10 new booking inquiries through social media messages
• Boost engagement on Facebook and Instagram posts by 30%

These goals support my long-term objective of building local brand recognition across the Central Coast and Las Vegas markets.

2. Campaign Idea, Theme, and Target Audience

The theme of this campaign is “Frame Your Forever”, which connects the emotional aspect of weddings to the brand’s elegant rental designs. I’ll target engaged couples, wedding planners, and event photographers aged 25–40 who are interested in luxury weddings or boho-chic aesthetics.

3. Budget and Resources

The plan will use a modest $200 paid-ad budget on Instagram and Facebook. I’ll also use free tools like Canva for ad creation and Buffer for post scheduling. For photo and video content, I’ll rely on past event photos, client testimonials, and behind-the-scenes setup videos.

4. Campaign Timeline

• Mar 3–Mar 9: Planning – define goals, finalize design assets, and schedule posts
• Mar 10–Mar 23: Campaign Launch – post twice per week on Instagram/Facebook; run paid ads highlighting “Book Your Spring & Summer Wedding Dates Now”
• Mar 24–Apr 6: Engagement Phase – post client testimonials, behind-the-scenes content, and a “Spring Wedding Lookbook” reel featuring new floral designs
• Apr 7–Apr 14: Wrap-Up – collect analytics, measure engagement, and prepare a short post-campaign report

5. Before, During, and After the Campaign

Before launching, I’ll set up the campaign calendar and visuals. During the campaign, I’ll monitor likes, comments, and messages, engaging with all inquiries. Afterward, I’ll analyze results using Instagram Insights and Facebook Analytics to identify what performed best and adjust future strategies.